The client
Novae is a youth-focused supplement brand offering targeted formulas like Collagen and Keratin to support beauty from the inside out. With the tagline “Glow from within”, Novae merges science-backed wellness with a refined, design-led approach to self-care.
Challenge
Novae needed a brand identity that communicated both efficacy and elegance — something that would appeal to a modern, image-conscious audience without falling into the clichés of the wellness industry. The goal was to create a premium yet minimal look that would stand out on a crowded shelf while remaining rooted in trust and simplicity.
Solution
We crafted a clean, modern brand identity that reflects Novae’s promise of inner glow and outer confidence. The logo features soft curves and confident letterforms, striking a balance between clinical credibility and aesthetic appeal. The packaging design pairs rich, muted tones with minimalist typography, reinforcing the idea of refined self-care. Elevated unboxing experiences, monochromatic capsules, and tactile textures transform everyday supplementation into a ritual of beauty and well-being.
