The client
Frankie is a vibrant healthy food café offering fresh, nutrient-packed ingredients, from ripe fruits to superfoods. Their mission is to make wholesome food accessible, delivering everything from smoothies to nourishing bowls in an inviting, modern space.
Challenge
The goal was to develop a brand identity that highlights freshness, quality, and approachability, all while standing out in the competitive café landscape. The visual language needed to be bold, playful, and immediately appealing to health-conscious customers.
Solution
The logo seamlessly merges modern typography with a friendly mascot - a cat casually leaning on a smoothie cup - symbolizing both the approachable vibe and the café's focuson superfoods. The vibrant orange, green, and beige color palette reflects the freshness of natural ingredients while maintaining a warm, energetic feel. Frankie's visual identity blends minimalism, playfulness, and modernity, establishing it as a standout in the healthy café and packaging design scene.
